Client: Presidential Climate Communication (PCC)
Project: Development of a Market and Stakeholder Analysis and Review of Communication Environment Report
As part of our engagement with the Presidential Climate Commission (PCC), BizM8 conducted an in-depth Market and Stakeholder Analysis and reviewed the communications environment to support the development of the PCC’s three-year communications strategy. This included:
- Stakeholder Segmentation: Identifying and categorizing the PCC’s diverse stakeholders, including government entities, NGOs, community organizations, private sector actors, and the general public, based on their communication needs, influence, and roles in the just transition.
- Market Analysis: Assessing the South African communication landscape to understand trends, preferred communication channels, and opportunities to elevate the visibility of climate-related issues.
- Communications Landscape Review: Evaluating existing communication practices, challenges, and opportunities to optimize PCC’s outreach and engagement strategies.
- Insights on Climate Awareness: Leveraging data from PCC studies and surveys to inform strategic messaging that resonates with varied audience segments.
The comprehensive report provided actionable insights, laying a robust foundation for the PCC to enhance public awareness, facilitate multi-stakeholder dialogue, and mobilize support for a just and equitable climate transition.
