Client: Goshen City Church

Project: Branding Development and Integrated Communication

Goshen City Church leadership were looking for branding that is youthful, not too corporate and very stylish and informal. The branding will be used to attract young adults, youth in varsity and working class in Johannesburg.

Services included:

  • Brand Identity Creation (Logo, Tagline, etc.)
  • Brand Positioning & Market Research
  • Brand Strategy & Development
  • Customer-Centric Marketing (tailoring strategies to customer data)
  • Brand Storytelling & Narrative Development
  • Competitive Analysis & Benchmarking
  • Visual Identity Design (brand guidelines, packaging)
  • Customer Experience Strategy
  • Brand Architecture & Messaging
  • Digital Brand Presence Optimization (website, social media)
  • Product/Service Naming & Brand Extensions
  • Brand Loyalty & Retention Programs
  • Public Relations & Media Strategy
  • Digital Marketing & Social Media Management
  • Content Creation & Copywriting
  • Crisis Management & Reputation Control
  • Influencer & Blogger Partnerships
  • Brand Storytelling
  • Social Media Analytics & Insights
  • Email Marketing Campaigns
  • Media Training & Communications Workshops
  • SEO & SEM Strategy
  • Press Release Distribution & Management